The first step is learning the dynamics and fundamental ideas that drive Clickbank. When you're a beginner, it can be all too easy to focus on the wrong metrics, and without a good understanding of Clickbank, you can fool yourself into thinking you're picking better products than you really are. Let's start with the absolute basics:
Registering an account on Clickbank is simple, and gaining access to the many products available is as simple as searching through the online product bank. Once you enter your search terms, you'll be presented with a list of products that fit your criteria, a basic summary of the product's statistics and specifications, and informational pages that describe the product to you. From here, it's as simple as looking through to the product's sales page and supporting material to get a good feel for each item.
As a beginner, it's best to have a look through the entire Clickbank marketplace in order to determine which products you're most comfortable advertising. No matter what strikes your fancy, you'll undoubtedly find that some of the products you're most interested in aren't hot sellers, or are massively competitive for the commissions that they offer.
The commission information for each product is displayed on its sales and information page. When you're looking for information and incentives to market each product, look for both the commission total, the average conversion rate, and the item's popularity. High commission products don't necessarily mean big money, as there are many other variables that you need to take into account when marketing a Clickbank product.
This all leads on to figuring out which products to market. For most Clickbank newbies, the massive choice serves as a diversion and distraction more than it does an incentive to market products straight away. When you're presented with thousands of different products to market, it becomes exponentially more difficult to decide on which one is actually right for you. Instead of focusing on whatever you can see, it's best to set some criteria for the products that you want to promote, to prevent you from wasting your time on products that aren't worth the effort.
Clickbank for Beginners Pt. 2: Picking a Product to Market
As previously discussed in part 1 on mastering ClickBank as a newbie, the preliminary steps towards marketing a product are often the most significant. When you’re deciding on a product, it is easy to get confused by the enormous product choice you have, and begin to home in on useless information to you. These easy strategies and ideas will help you pick products that convert, not products that drain away your time. Remember, that picking a good product is half of your task, and the other half being in the product itself. Do not put yourself at a disadvantage by choosing the wrong product from the start…
Choosing a great product requires a certain level of estimation on the returns you can expect. Expectations of 100 conversions per month are improbable with a product that returns very low sales. If however, you choose a low sales product, you would be best if your choice of product has a high sales value. Balancing commission with your expectation is one of the most important parts of any ClickBank affiliate marketing strategy.
How do you do this? Look at two primary factors; the commission you will receive for the product that you’re interested in, and the mean conversion rate for the landing/sales page. You choice of product should reflect both, as they’re the variables that have the most control over your online sales success. Make sure that your choice of product ranks highly with both variables, as without them you’ll either have an unsteady commission income, or an income that comes steadily but the return in commission is poor. The best products offer a combination of both factors, although it can now and again be an intelligent strategy to combine the two variables through different products.
There is however, a third factor that often goes unnoticed. That’s the enjoyment and passion factor. With so many marketers dead keen to jump on the most up-to-date trend and hot product, it can become challenging to align your affiliate marketing career with what’s truly central in your life. Whilst you can combine your returns with your passions and hobbies, then you’ll be much more successful and content with your affiliate marketing career.
How do you do this? Choose a product on a subject you are interested in. It doesn’t necessarily have to completely align itself with your interests, just present itself as something you yourself would use. This achieves two massive benefits for you; it gives you a product that you’ll in fact get pleasure from marketing, and it allows you to place yourself in the eyes of your customers. When you’re selling a product that you really love, you’ll put everything into making sure that it makes it.
