Saturday 20 August 2011

Sunday 14 August 2011

Nothing Beats Working From Home


According to a recent Harris poll, 72% of American households are thinking about starting a home-based business. You are not alone. Start today and be there first.

  • More and more people are dropping out of the rat race to provide services and/or goods from home. Start part-time and build until you can drop the "day job."
  • For many, working from home is the best choice (ex., the stay-at-home spouse, or those who are retired).
  • For others, working from home may be the only option (ex., house-bound due to health or to care for elderly parents).
  • And it has even proven to be an excellent (if unexpected) opportunity for hundreds of thousands (ex., the "downsized").
But...
This area is fraught with "get rich quick" schemes. So evaluate the opportunities carefully. Anything that offers great rewards for no-or-low work is a fraud. Think about it -- why would they need you?

Tuesday 12 July 2011

Can you Make Money Online With Adsense Ads

You have almost certainly heard of the Adsense publishers making in excess of $10,000 every month in addition to the big earners who make in access of $100,000 a month, but for wouldn't it be immense just to make even $100 a day from Google's Adsense program?

However if you are an existing Adsense publisher who is struggling to make even the $100 a month payment threshold then hopefully by following these tips you will be well on the road to earning that monthly sum with Adsense.

9 Tips to help you Make $100 a Day With Adsense

1.  Position Ads above the Fold

"Above the fold" is the part of a web page that is visible (without having to scroll down) after it has loaded.

As a result Adsense ads visible above the fold are much more likely to get clicks than those that become visible if your visitor scrolls down your page visitors are less likely to scroll down many just view what is immediately visible.

Check out Google's heatmap to see the web page position for the best performing ads.

2.  Blend Your Ads

Site visitors are becoming increasingly oblivious to ads, to counter this, your Adsense ads could be mixed together with the content of your site for example, text & background colours.

Matching the fonts this will also boost your chances of having your ads clicked on, thereby earning you additional Adsense revenue.

Be sure to keep up to date with Google's Adsense policies.  One of Google's latest policies state Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts this matching / merging issue into question.

So if you are unsure of anything just visit Google AdSense Program Policies


3.  Top Adsense Ad Sizes

This is a list is generally acknowledged as of the top performing ad sizes...

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper

Though the sizes above may not always be appropriate for your website or blog remember that these are the sizes that generally outperform other Adsense ad sizes.

4.  Links should be Blue

One of the principal factors affecting Adsense income is to make sure that your links are blue.

Site visitors associate the colour blue as an indication that a link is present.  The point of this exercise is to get people to click on your (blue) links - particularly when they are linked to you Adsense ad.

5.  Traffic to your Website

Obviously a major component that can dramatically affect your Adsense revenues the formula is: no traffic = no clicks = no Adsense income.

So ensure that your website's are SEO optimized to get organic (free) search engine traffic e.g. meta tags & keywords are identified and correctly configured.

6.  High Paying Adsense Ads

The amount of potential income that your Ads generate per click will depend on the content / topic of your website.

If your subject is current and cutting edge, it's likely that Google will serve up ads that have high paying keywords associated to them as advertisers tend to be more willing to spend extra per click per keyword to include their ads on your site.

There is more to this, for instance, the quality & integrity of your website & the quality of the traffic it’s attracting, but remember that "high paying keyword niches" are extremely competitive because of their perceived lucrative nature so it may be slightly more difficult to do well in them.

However a niche site on the "mating behaviour of the southern sea turtle" will rank highly but then again there probably be no advertisers for Google to serve up any Adsense ads on your niche site - consequently no earnings.

7.  Relevant Ads

It is fundamentally important to make certain that the Adsense ads on your website are relevant to the sites content.

So, if your site is all about dog training but the ads sent by Google are about weight loss you won't keep your website visitors clicking on them as it’s not the subject that attracted them to your site in the first place.

However if the ads are more enticing with information on dog training and other canine products they are far more likely to click on them delivering to you more Adsense revenue.

8.  Set up Channels

The Google's Adsense program allows you to create channels for all ad unit which provides you with an exceptional tool to evaluate your various ad units performance on each of your pages.

9.  Click through Rate (CTR)

It’s imperative to monitor your CTR because it reflects the percentage of clicks generated per page impression.

You can, as a result, compare your website pages' CTR and tweak things to improve and therefore get better on the poorer performing pages.

The following formula sums up the Adsense money making model:

Optimally Positioned
Sized & Blended Ads +
Traffic Volume +
High Paying Ads +
Relevant Ads =
Adsense Revenue

So, to maximize your site's Google Adsense revenue potential you need to have all the feature optimized, it goes without saying, a site with high paying ads but with no traffic will not earn anything, where as a site with tonnes of traffic but not correctly optimized will equally not do well.

So in order to hit the $100 a day mark, utilise these Google Adsense tips to make certain that your website is Adsense ready.

Saturday 31 July 2010

Affiliate Marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.  While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.


Illustration of the concept of affiliate marketing

From Wikipedia, the free encyclopedia